Privacy Policy

When you visit the Site, we collect privacy-safe aggregate information needed to understand basic traffic, referrers, page views, browser context, performance, security, and fraud risk. This may include browser type, coarse device information, referring pages, timestamps, and technical request information used by our servers and analytics tools.

If you accept analytics cookies or analytics storage, we may collect first-party journey events such as page views, section exposure, button clicks, form progress, lead capture events, campaign context, experiments, and real user monitoring signals such as Core Web Vitals, JavaScript errors, resource failures, API latency, rage clicks, dead clicks, and form friction.

If you accept personalization, we may use pseudonymous visitor profiles to remember preferences and improve recommendations. If you accept advertising, we may enable advertising storage, ad personalization, ad user data, remarketing, conversion tags, and ad attribution where supported by our advertising tools.

When you make a purchase or attempt to make a purchase through the Site, we collect information from you including name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as "Client Information."

When this Privacy Policy refers to "Personal Information," it means information that identifies or can reasonably be linked to a person. We do not send email, phone number, raw IP address, precise location, or internal pseudonymous visitor IDs as Plausible custom properties.

Our default setting is essential operation plus privacy-safe aggregate analytics, including self-hosted Plausible-style traffic reporting. Deeper first-party journey analytics, section exposure, real user monitoring, Google Analytics, campaign attribution, personalization, and advertising features are enabled only according to your consent choices.

Plausible is used for aggregate traffic, referrers, channels, device category, coarse geography, entry and exit pages, and goals. Internal analytics are used for journeys, sections, funnels, lead quality, experiments, consent records, real user monitoring, and AI analysis. Google Analytics and Google Tag Manager are used for consented conversion modeling, ads attribution, and campaign reporting. Google Search Console is used for organic query, page, impression, click, CTR, position, and indexing signals.

Future logged-in account activity may be connected to earlier anonymous visitor activity only after authentication and applicable policy acceptance.

We use Client Information generally to fulfill orders placed through the Site, including processing payment information, arranging for shipping where applicable, and providing invoices or order confirmations.

We use aggregate and consented analytics to screen for potential risk and fraud, improve and optimize the Site, understand content and page performance, diagnose broken or slow experiences, measure marketing and advertising campaigns, and generate internal recommendations that remain advisory until reviewed by an operator.

We share Personal Information with service providers only as needed to operate the Site, provide services, process payments, manage customer relationships, maintain security, and support consented analytics or advertising functions. We use Google Analytics only according to your consent choices.

You can read more about how Google uses Personal Information at https://www.google.com/intl/en/policies/privacy/ and opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

We may also share Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or otherwise protect our rights. We reserve the right to communicate with active customers with an active subscription about offers, subscriptions, troubleshooting, and client management.

We may use Personal Information to provide targeted advertisements or marketing communications only where allowed by law and your consent choices. For more information about targeted advertising, visit the Network Advertising Initiative educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of some targeted advertising services through Facebook, Google, Bing, and the Digital Advertising Alliance opt-out portal at http://optout.aboutads.info/.

Please note that we do not alter our Site data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and ask that your personal information be corrected, updated, or deleted. To exercise this right, please contact us using the contact information below.

If you are a European resident, we process your information to fulfill contracts we may have with you or otherwise pursue legitimate business interests listed above. Your information may be transferred outside Europe, including to Canada and the United States.

When you place an order through the Site, we maintain Client Information for our records unless and until you ask us to delete this information, subject to legal, tax, security, and fraud-prevention retention needs. Analytics and consent records are retained according to our data-retention settings and may be aggregated or anonymized for long-term trend analysis. You can opt out of SMS or email communications by replying STOP and opt back in by replying START.

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Questions can be sent to [email protected].